
Pfizer Inc.
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Founded Date December 30, 1971
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a new ‘discrete’ form of the drug that will replace the iconic – and immediately recognisable – little blue tablet.
The distinctive diamond-shaped tablets could quickly be replaced by a pink, rectangular ‘wafer’ that liquifies on the tongue, suggesting it does not need to be taken with water.
About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug initially concerned the market in the 1990s after being created by the American pharmaceutical company Pfizer.
It was first established in the 1980s as a cardiovascular disease medication, but trial individuals noticed it had an uncommon side result – regular erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has actually gotten a trademark in the UK for the new kind of the drug, Viagra ODF.
Viatris has already launched the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which might be more effective for numerous clients.
The distinct tablets – which can cause humiliation for some clients – has been transformed and a brand-new dissolvable type may be offered to Brits in the next five years. Stock image
‘Tablets are not constantly tolerable to patients and likewise sometimes the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health professional, informed The Telegraph.
She added: ‘Some men might still be discovering the principle of having Viagr humiliating, but I would hope that men’s health and discussions about sexual health have moved on because Viagra was first formulated.’
Ms Govind believes this new style is a ‘positive advance’.
The new dissolvable medication is thought to likely pertained to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the paper that the hallmark application is a ‘great it will be readily available within the next 5 years.
She described trade mark registrations can be cancelled if they are not utilized for a continuous duration of 5 years or more after registration. As a result, it appears Viatris intends to introduce the product within the next couple of years.
However, approving a trademark would not ensure the ODF might be sold and it would have to be approved by the Medicines & Healthcare products Regulatory Agency first.
It’s anticipated to cost the like the tablet variation and to be offered in the same doses.
An overall of 4.57 million prescriptions for sildenafil, more commonly known by the trademark name Viagra, and other kinds of impotency drugs sold under the brand Cialis and Levitra, were dished out by the health service in 2023
This comes after dodgy Viagra was found to be Britain’s greatest fake drug after more than ₤ 6.2 million of phony blue tablet were taken by UK regulators in 2023.
More supplies of the erectile dysfunction drug were discovered than knock-off variations of painkillers like morphine.
Health authorities stated online sellers flouting guidelines lagged the counterfeit products with a lot of being imported from countries like India without a suitable licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best understood as Viagra, were taken in 2015.
Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand Cialis worth ₤ 1.2 million were also seized.
While all medications carry prospective negative effects drugs from unreliable sources might either not work or bring additional components or pollutants like heavy metals or other drugs that might be harmful.